A blog about Advertising, Marketing & Fashion var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-31467759-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();Tumblr (3.0; @locadelacasa)http://www.locadelacasa.com/<iframe src="http://player.vimeo.com/video/48704108" width="400" height="300" frameborder="0"></iframe><br/><br/><p>Ever wondered how to draw the attention of youth all over the world? How your brand can connect with them?</p> <p>Then it’s your lucky day! <a href="http://kingadz.tumblr.com" title="Kind Adz" target="_blank">King Adz</a> - wrote a book about creating great campaigns and advertisement for young people. Check out his promo-video - <strong>And get connected.</strong></p> <p>I know what to ask for my birthday next month. :-)</p>http://www.locadelacasa.com/post/44076881230http://www.locadelacasa.com/post/44076881230Tue, 26 Feb 2013 20:29:18 +0100Kind AdzBookAdvertisingYouthCultures<iframe width="400" height="225" src="http://www.youtube.com/embed/j5Ftu3NbivE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Job Interviews. They’re all the same. The interviewer knows it, the applicant knows it, everybody knows it.</p> <p>How can you find the perfect candidate among 1734 applicants?</p> <p>Heineken found the answer! </p>http://www.locadelacasa.com/post/43885570789http://www.locadelacasa.com/post/43885570789Sun, 24 Feb 2013 12:50:36 +0100HeinekenAdvertisingcampaignapplicantjob interview<img src="http://24.media.tumblr.com/8ca7ffefab4c7f9ce8f833808117557d/tumblr_mh8qxp8hqw1qiqf01o1_500.jpg"/><br/><br/><p>Best Ad Campaigns of all Time :-)</p> <p>What do you think?</p> <p><a class="tumblr_blog" href="http://www.jaymug.com/post/43503482969/best-campaigns-of-all-time-and-what-you-can-learn" target="_blank">jaymug</a>:</p> <blockquote> <p>Best Campaigns of all time and what you can learn from them</p> </blockquote>http://www.locadelacasa.com/post/43883648861http://www.locadelacasa.com/post/43883648861Sun, 24 Feb 2013 11:49:51 +0100AdvertisingCampaign<iframe width="400" height="300" src="http://www.youtube.com/embed/3omQdVqRbDA?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Before watching this campaign, girls, I warn you - don’t forget to:</p> <ul><li>Take a glass of wine</li> <li>Sit down</li> <li>Turn up the sound</li> <li>Press play </li> <li>Relax & Enjoy</li> </ul><p>A campaign of <strong>Rethink Breast Cancer</strong>, trying to persuade women to check their breast regularly for breast cancer.</p> <p>PS. Don’t forget to download the app “Your man reminder” :-)</p>http://www.locadelacasa.com/post/37846724048http://www.locadelacasa.com/post/37846724048Thu, 13 Dec 2012 20:15:42 +0100Breast CancerCampaignAppFoundationSupportMarketingHot guys<iframe width="400" height="225" src="http://www.youtube.com/embed/lD9FAOPBiDk?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>I never thought I would say this, but:<em><strong> I’m impressed, Internet Explorer… Like crazy!</strong></em></p> <p>Introducing their new browser IE10 with an integrated campaign called: “The Browser You Loved to Hate” and a Bittersweet payback.</p> <p>This is how great research gets you back to the top!</p> <p>There’s not much more to say except for: <strong>AWESOME</strong>!</p> <p>Oh yes, and don’t forget to go <a href="http://browseryoulovedtohate.com" title="The browser you loved to hate" target="_blank">to their campaign website</a> and… explore.</p>http://www.locadelacasa.com/post/37651356911http://www.locadelacasa.com/post/37651356911Mon, 10 Dec 2012 20:18:00 +0100Internet ExplorerCampaignMarketingWebsiteVideo<iframe width="400" height="300" src="http://www.youtube.com/embed/zFBEKt-WCT8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>What would motivate you to take The Bus? Yep, you heard me. The Bus. Not the car. But The Bus.</p> <p>Excellent approach. By Midttrafik. Joyrides guaranteed.</p>http://www.locadelacasa.com/post/37551658533http://www.locadelacasa.com/post/37551658533Sun, 09 Dec 2012 14:25:35 +0100MidttrafikBusPromoMarketingCampaign<img src="http://25.media.tumblr.com/tumblr_me603sz6Cc1rvuca3o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_me603sz6Cc1rvuca3o2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_me603sz6Cc1rvuca3o5_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_me603sz6Cc1rvuca3o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_me603sz6Cc1rvuca3o4_500.jpg"/><br/> <br/><p><strong>Are you wearing Zara, Only, H&M, Vero Moda, Diesel, Armani, Esprit…? </strong></p> <p><em>Well, then… We need to talk. Maybe you should sit.</em></p> <p><strong><em>Dear Advertising & Fashion friends, your clothes are full of toxic chemicals.</em></strong></p> <p>Find Greenpeace’s full report of their “The Big Fashion Stitch-up”-campaign right… <a href="http://issuu.com/greenpeaceinternational/docs/toxic-threads-1/56" title="The Big Fashion Stitch-up report" target="_blank">here.</a></p> <p>One to read. By <strong>Greenpeace.</strong></p>http://www.locadelacasa.com/post/36685760346http://www.locadelacasa.com/post/36685760346Tue, 27 Nov 2012 22:17:00 +0100GreenpeaceThe Big Fashion Stitch-upToxic ChemicalsFashionClothesCampaign<iframe width="400" height="225" src="http://www.youtube.com/embed/TZUd9KYn_Rs?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Talking about Kyrie Irving… Remember Uncle Drew? Well… he’s back to blow some minds and shoot some hoops again!</p> <p>Missed episode one? Don’t worry … Just click <em>right</em>… <a href="http://www.locadelacasa.com/post/23741594716/who-said-great-uncles-cant-be-cool-uncle-drew" title="Kyrie Irving - Uncle Drew" target="_blank">here</a> to watch the episode!</p> <p>By <strong>Pepsi MAX</strong>.</p>http://www.locadelacasa.com/post/36507436602http://www.locadelacasa.com/post/36507436602Sun, 25 Nov 2012 14:40:47 +0100Kyrie IrvingUncle drewPepsi<iframe width="400" height="225" src="http://www.youtube.com/embed/5neePpuwpPY?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>You know, when you’re playing basketball and suddenly you end up in your “<strong>automatic-drive</strong>” and you do your automatic three pointers and your automatic dunks - for the thousandth time?</p> <p>Well, Kyrie Irving knows it all. This week is the <strong>Week of Greatness</strong> by <strong>Footlocker</strong> - introducing their much-anticipated sneakers.</p> <p>It sure is a great campaign - with a humorous touch - they slam dunk the funk! ;-)</p>http://www.locadelacasa.com/post/36506698900http://www.locadelacasa.com/post/36506698900Sun, 25 Nov 2012 14:20:48 +0100Kyrie IrvingFootlockerbasketballDunkWeek of greatnesssneakerscampaign<iframe width="400" height="225" src="http://www.youtube.com/embed/Dl4lHdtuizw?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>See how a choir gets lost. Or better - how e<span>very three seconds the world loses a child.</span></p> <p><span>By <strong>International Children Fund.</strong></span></p>http://www.locadelacasa.com/post/36422384891http://www.locadelacasa.com/post/36422384891Sat, 24 Nov 2012 12:38:00 +0100International Children FundChoirMad WorldLostCampaign<iframe width="400" height="225" src="http://www.youtube.com/embed/0-JgJGU5wXo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><em><strong>Louis invites you to travel.</strong></em></p> <p>With Louis Vuitton’s new campaign “L’invitation au voyage” (cfr. Baudelaire) - the directors take you to the wonderful world and culture of Paris.</p> <p><em>Don’t be afraid to dream about mysteries and adventures. And make them come true. </em></p>http://www.locadelacasa.com/post/35719121471http://www.locadelacasa.com/post/35719121471Wed, 14 Nov 2012 20:57:35 +0100ParisLouis VuittonMysteryTravelInvitation au voyage<iframe width="400" height="225" src="http://www.youtube.com/embed/QUCfFcchw1w?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Do you still need to be persuaded that <strong>Social Media</strong> isn’t the future anymore?</p> <p>Learn about the importance of Social Media in only 4 minutes.</p> <p><em><strong>And hey! Welcome to the future ! :)</strong></em></p>http://www.locadelacasa.com/post/35482796287http://www.locadelacasa.com/post/35482796287Sun, 11 Nov 2012 15:13:22 +0100Social MediaInternetCampaignBookRevolutionaryErik Qualman<iframe width="400" height="300" src="http://www.youtube.com/embed/LzPNTmmYmmQ?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><em><strong>Maison Martin Margiela is almost in town, ladies!</strong></em></p> <p>15 of November is the big day… Maison Martin Margiela soon available in our H&M stores!</p> <p>Check out the campaign video - and be intrigued!</p>http://www.locadelacasa.com/post/35144200665http://www.locadelacasa.com/post/35144200665Tue, 06 Nov 2012 21:17:11 +0100Maison Martin MargielaFashionCampaignH&amp;Mvideo<img src="http://25.media.tumblr.com/tumblr_md2u6fJH0z1rvuca3o2_500.jpg"/><br/> I believe you need a good lawyer<br/><br/> <img src="http://24.media.tumblr.com/tumblr_md2u6fJH0z1rvuca3o3_500.jpg"/><br/> We need to talk<br/><br/> <img src="http://24.media.tumblr.com/tumblr_md2u6fJH0z1rvuca3o1_500.jpg"/><br/> Can I borrow some money?<br/><br/> <p>What’s the difference in the next situation:</p> <p><em>Your wife saying “We need to talk” or your Jail Mate saying “We need to talk”?</em></p> <p>The answer is very simple - the difference lies in the aspirin you take.</p> <p><strong>Cafiaspirin</strong> - helps you deal with bigger problems.</p>http://www.locadelacasa.com/post/35135060715http://www.locadelacasa.com/post/35135060715Tue, 06 Nov 2012 18:35:03 +0100AspirinBayerPrintAdvertisingCafiaspirin<iframe width="400" height="300" src="http://www.youtube.com/embed/JbP0ZhEhgKo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>We all scratched our car once while driving in reverse. But have you ever thought about the fact that it could have been a kid?</p> <p>Street artist - <strong>Ernest Zacharevic</strong> - collaborated with <strong>Toyota Belgium</strong> to invade a parking lot in Brussels with paintings, showing children playing on the ground and only two simple lines:</p> <blockquote> <p>Protect what’s behind you. Drive with a rearview camera.</p> </blockquote> <p><strong>Responsibility, safety awareness and innovation in one ad. Nice one Toyota!</strong></p>http://www.locadelacasa.com/post/34710238860http://www.locadelacasa.com/post/34710238860Wed, 31 Oct 2012 19:01:11 +0100ToyotaCarsAdvertisingMarketingAwarenessSafetyProtectionErnest Zacharevic<iframe width="400" height="225" src="http://www.youtube.com/embed/3iIkOi3srLo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong><span>You are a good person. You spend time with your family. You work out at the gym. You conserve water while showering. You like nice clothes. You give to charity. You recycle. You drive a Prius - but you use your bike when you can.</span></strong></p> <p><span>But you still feel like you’re not so good and that you could be doing more?</span></p> <p><strong><span>Good news!</span></strong></p> <p><span>You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! </span></p>http://www.locadelacasa.com/post/34650881623http://www.locadelacasa.com/post/34650881623Tue, 30 Oct 2012 21:00:25 +0100RainforestFrogAdvertisingMarketingEarth<img src="http://25.media.tumblr.com/tumblr_mcm1rhKm7m1rvuca3o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_mcm1rhKm7m1rvuca3o2_500.jpg"/><br/> <br/><p>Exclusive Whisky: Only for the <strong>Wiser.</strong></p> <p><em>Wiser’s Whisky - Handcrafted in small batches.</em></p>http://www.locadelacasa.com/post/34491093910http://www.locadelacasa.com/post/34491093910Sun, 28 Oct 2012 16:59:00 +0100WiserWhiskyCampaignPrintAdExclusivity<iframe width="400" height="300" src="http://www.youtube.com/embed/vOxwhIPPJSE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>A romantic beginning with a tragic end. No this is not a movie.. this is reality.</p> <p>We never used to write messages behind the wheel.. there must have been a good reason.</p> <p><strong>Don’t text and drive.</strong></p> <p><span>By The<strong> Quebec Automobile Insurance Corporation</strong></span></p>http://www.locadelacasa.com/post/34183681539http://www.locadelacasa.com/post/34183681539Tue, 23 Oct 2012 23:00:12 +0200Don't text and driveCampaignCarQuebecAutomobile Insurance Corporation<iframe width="400" height="300" src="http://www.youtube.com/embed/Y83wOHnoldg?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><em>I think it’s time for me to go to Israel… very, very soon.</em></p> <p><strong>Aldo</strong>, a shoe brand, came up with this a new campaign, using only two things: <strong>Instagram</strong> and… a bell. Watch the video to learn how to make a girl extremely happy.</p> <p>What I’m doing today? Looking for a bell… </p>http://www.locadelacasa.com/post/34115251122http://www.locadelacasa.com/post/34115251122Mon, 22 Oct 2012 22:31:02 +0200AldoShoesCampaignMarketingIsraelTel Aviv<iframe width="400" height="225" src="http://www.youtube.com/embed/TKNA5GnO7Xs?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>My mum always told me not to go to restaurants where they show pictures of their food. Well, this time - she might change her opinion.</p> <p>A New York based restaurant, <strong>Cómodo</strong>, started to encourage their clients to share their food on Instagram with a hashtag <strong>#ComodoMenu</strong>.</p> <p>Don’t know what to eat? No problem. Just look it up on Instagram.</p> <p><strong>Next time I’m in New York - I know where to go!</strong></p>http://www.locadelacasa.com/post/33841051022http://www.locadelacasa.com/post/33841051022Thu, 18 Oct 2012 18:57:35 +0200ComodoRestaurantPicturesMenuInstagramNew YorkCampaign