Rock in Rio, a Brazilian festival, had a great challenge this year…
Challenge? Create a campaign against drugs. Kind of a difficult if you don’t want to screw up your image, if you tell me…
Watch it and judge for yourself if they succeeded!
How to… fool Cannes?
The beer and subtitles are fake, the festival is real.
Subtitles in English misled the audience, thinking this was just another boring Beer commercial. What a lot of them didn’t know, was that the guy in the commercial is actually promoting a festival “El ojo de Iberoamerica"… only understandable for the Portuguese-speaking audience of the Cannes Longlist (category: Alcohol Drinks).
The only thing I’m thinking about now, is… going to that festival!